How do people relate to your work?
People like to feel they are an integral part of the story of humanity, and my tiles have the weight and feel of another era, a time when things were more permanent and long-lasting. I think it’s this aspect of the tiles that make people want to reach out.
In essence, they want to touch history. Our Memory Blocks somehow help them to add their own personality and a touch of eccentricity into their spaces. People create their personal piece of art, making a jigsaw puzzle with the tiles and using their own artistic eye – I create a tile from my own perspective and then people interpret it in another way, much like fine art. That’s really special and somehow unusual for a piece of affordable decor.